The Master Guide to Skincare Packaging: PET, PETG, PP, and the Sustainability Revolution

In the high-stakes landscape of today’s beauty industry, packaging has transcended its traditional role as a mere container. It is now a critical intersection of brand identity, formula preservation, and environmental ethics. For a skincare brand owner or a private label entrepreneur, selecting the right material is not merely an aesthetic choice—it is a foundational business decision that impacts everything from shelf-life stability to international shipping costs and consumer trust.

The contemporary consumer is more educated than ever. They can instinctively distinguish the tactile difference between high-quality PETG and standard PET; they scrutinize the bottom of the bottle for recycling symbols; and they hold brands accountable for oxidized formulas caused by poor barrier properties. To launch a successful product in the current landscape, you must understand the science behind the polymer.

Each plastic resin has a unique molecular structure that dictates its shape, clarity, and how it interacts with chemical ingredients. At LIZEE, we guide our partners through these technical nuances to ensure the perfect match for their specific formulations.

PET is the most prevalent plastic in the world, known for its glass-like transparency and lightweight durability.