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Our History

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Lizee Was Born from a Simple, Powerful Principle
To Create Products We Would Proudly and Confidently Give to Our Own Family

  • Our story begins not just with a business plan, but with a family. After dedicating over a decade to the cosmetics industry, our founders saw a need for skincare that was truly trustworthy. The inspiration was personal and profound—the arrival of the next generation in their family sparked a mission to develop formulas they could trust completely, free from compromise. This commitment to safety and efficacy became the bedrock of Lizee.
  • Today, that vision is carried forward with renewed vitality. The younger generation has joined the company, bringing fresh perspectives and innovative ideas that complement our foundational expertise. This blend of seasoned experience and modern dynamism ensures that Lizee remains at the forefront of skincare.
  • Through every stage of our growth, our guiding principle has remained unchanged. It is our promise to you, our partner, and to every customer: every product we create is crafted with the same care and integrity as if it were meant for our own family.

The Founder's Promise
A Legacy of Quality and Integrity

2005

The Seed of a Promise

Our story begins with a shared passion and a simple, powerful promise. In 2005, our founding couple dedicated themselves to the art and science of skincare manufacturing. Their vision was not just to create products, but to establish a legacy of unparalleled quality and unwavering integrity. This foundational commitment has been the guiding principle of our journey ever since.

2016

A Vision Realized

The founder's promise took concrete form. Lizee was officially established, marking a new era of professional manufacturing. In the same year, we launched our 6,000-square-meter, state-of-the-art facility in Guangzhou, China. This was more than just a factory; it was the purpose-built heart of our operations, designed to turn ambitious ideas into tangible, high-quality skincare solutions.

2018

Quality, Certified

To honor our promise of excellence on a global scale, we pursued and achieved the industry's most respected certifications. Earning both FDA registration and ISO certification was a critical milestone. It served as international validation of our stringent quality control, safety protocols, and commitment to delivering products that meet the highest global standards—a guarantee of trust for our partners worldwide.

2025

The Legacy Continues

The founder's promise is not a static pledge but a living legacy. As we look to the future, the next generation is preparing to lead Lizee forward. They inherit not just a company, but a core philosophy of excellence and a culture of innovation. This transition ensures the continuity of our values while infusing the business with new energy to drive growth and navigate the future of the skincare industry for our partners.

Our Team

A fusion of heritage and innovation, our leadership team blends decades of industry wisdom with a fresh, global perspective. We are united by a passion for quality and a commitment to bringing you the future of skincare.

Kevin Luo

Head of Overseas Market Operations

Returning to Lizee after completing his undergraduate and master’s studies in North America, Kevin brings a fresh, global perspective to the family business. An avid traveler who has driven across the United States, he possesses a unique, firsthand understanding of Western consumer habits and skincare market trends. Kevin is now dedicated to integrating advanced international management philosophies with his parents' enduring commitment to quality, spearheading Lizee’s expansion onto the global stage.

Mr. Luo

Founder & CEO

As the founder and guiding force of Lizee, Mr. Luo has steered the company with wisdom and foresight for over two decades. His profound experience in the cosmetics industry is the bedrock of our brand. Still actively involved in daily operations, he is passionately committed to mentoring the next generation, passing on not only his invaluable expertise and industry resources but also the reputation for excellence he has meticulously built.

Dr. Evelyn Chen

Head of R&D

Dr. Evelyn Chen leads our Research & Development with a blend of scientific rigor and innovative passion. With a distinguished background in biochemical engineering and extensive experience in international cosmetic science labs, she brings a world-class perspective to our product formulation. Dr. Chen is dedicated to pioneering next-generation skincare solutions, ensuring every Lizee product is built on a foundation of proven efficacy and cutting-edge research.

David Sinclair

Head of Design

David Sinclair is the creative mind behind Lizee's aesthetic identity. As our Head of Design, he masterfully translates our brand philosophy into a cohesive and compelling visual language. With extensive experience in luxury brand packaging and digital user experience, David ensures that every touchpoint—from our packaging to our online presence—is not only beautiful but also intuitive and engaging for our global clientele.

Customer Success Stories

A Leading Direct-Selling Enterprise in China

  • The Challenge

    A major Chinese direct-selling company aimed to expand its footprint into the East African market. They faced three core challenges: managing a large, diverse portfolio of skincare products with strict production deadlines, a lack of on-the-ground market intelligence in Africa, and uncertainty about which products would resonate with local consumers.

  • Lizee's Solution

    Lizee provided a comprehensive, end-to-end solution. We leveraged our agile production capabilities to meet their complex and time-sensitive manufacturing requirements. Concurrently, our market analysis team identified a gap for affordable, effective personal care, leading to a new hair removal product line.

  • The Outcome

    The partnership enabled a highly successful market entry. The targeted products were met with an overwhelmingly positive response, establishing a strong brand presence for our client in a new region.

"Partnering with Lizee was a game-changer... Their team not only met our complex, time-sensitive production needs but also provided invaluable market research that led to a highly successful product launch. Their professionalism and strategic insight are unmatched."

— Mr. Zhang, Head of Product

A Leading Direct-Selling Enterprise in China

  • The Challenge

    A major Chinese direct-selling company aimed to expand its footprint into the East African market. They faced three core challenges: managing a large, diverse portfolio of skincare products with strict production deadlines, a lack of on-the-ground market intelligence in Africa, and uncertainty about which products would resonate with local consumers.

  • Lizee's Solution

    Lizee provided a comprehensive, end-to-end solution. We leveraged our agile production capabilities to meet their complex and time-sensitive manufacturing requirements. Concurrently, our market analysis team identified a gap for affordable, effective personal care, leading to a new hair removal product line.

  • The Outcome

    The partnership enabled a highly successful market entry. The targeted products were met with an overwhelmingly positive response, establishing a strong brand presence for our client in a new region.

"Partnering with Lizee was a game-changer... Their team not only met our complex, time-sensitive production needs but also provided invaluable market research that led to a highly successful product launch. Their professionalism and strategic insight are unmatched."

— Mr. Zhang, Head of Product

A Leading Direct-Selling Enterprise in China

  • The Challenge

    A major Chinese direct-selling company aimed to expand its footprint into the East African market. They faced three core challenges: managing a large, diverse portfolio of skincare products with strict production deadlines, a lack of on-the-ground market intelligence in Africa, and uncertainty about which products would resonate with local consumers.

  • Lizee's Solution

    Lizee provided a comprehensive, end-to-end solution. We leveraged our agile production capabilities to meet their complex and time-sensitive manufacturing requirements. Concurrently, our market analysis team identified a gap for affordable, effective personal care, leading to a new hair removal product line.

  • The Outcome

    The partnership enabled a highly successful market entry. The targeted products were met with an overwhelmingly positive response, establishing a strong brand presence for our client in a new region.

"Partnering with Lizee was a game-changer... Their team not only met our complex, time-sensitive production needs but also provided invaluable market research that led to a highly successful product launch. Their professionalism and strategic insight are unmatched."

— Mr. Zhang, Head of Product

Let's Build Your Brand Together

We are more than a manufacturer; we are your end-to-end partner. From custom R&D and formulation to sourcing, production, and regulatory guidance, we provide comprehensive, turnkey cosmetic manufacturing solutions designed for your growth.

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