LIZEE Partners with Dubai Beauty Brand to Develop On-the-Go Skincare for the Middle East
On Monday, LIZEE hosted an executive delegation from Dubai led by Mr. Hameed AlHaj, founder of an emerging beauty brand focused on the dynamic Gen Z and millennial market across the Middle East. The visit concluded with a preliminary strategic agreement appointing LIZEE as the primary manufacturing partner for the brand's upcoming Travel-Friendly Skincare & Body Care Collection.
Targeting the Middle Eastern Youth Market
During the in-depth factory tour and product development session, both teams analyzed regional consumer habits in the GCC (Gulf Cooperation Council) region. Young Middle Eastern consumers increasingly demand portable, multi-functional personal care products that withstand arid, high-heat climates while fitting an active, on-the-go lifestyle.
To meet these demands, LIZEE and Mr. AlHaj's team finalized the concept for a modern travel-sized collection featuring:
Fine Fragrance Mist: Formulated with sweat-resistant fragrance-locking technology to deliver long-lasting, luxury scents suited to local tastes.
Broad-Spectrum Sunscreen Spray: A lightweight, non-greasy, fast-absorbing mist offering high SPF protection without leaving a white cast.
Hydrating Sanitizing Spray: An alcohol-based yet non-drying mist enriched with soothing botanicals for daily hygiene on the move.
Fast-Absorbing Body Lotion: A hydrating, non-sticky formula designed to nourish sun-exposed skin in desert climates.
End-to-End Private Label Support
The Dubai delegation evaluated LIZEE’s automated filling lines, formulation stability testing protocols, and compact aerosol packaging capabilities. LIZEE’s flexible 3,000-bottle minimum order quantity (MOQ) and full export documentation support—including Halal compliance alignment and SASO/ESMA registration assistance—were key factors in securing the partnership.
Both teams will continue formula fine-tuning, fragrance profiling, and packaging sampling over the coming weeks to prepare for an official market launch later this year.
"Middle Eastern Gen Z consumers seek efficacy, convenience, and distinct sensory experiences," stated the LIZEE project team. "Our GMPC-certified facility allows dynamic new brands like Mr. AlHaj's to enter the market quickly with stable, climate-resilient formulations."
