What is your Minimum Order Quantity (MOQ) for Personal Label?
At LIZEE, we understand that for a growing brand, MOQ is not just a number—it’s a balance of capital and quality. Since 2012, we have optimized our production lines to offer a standard threshold of 3,000 units per SKU for most custom formulations. However, because we believe in transparency, we want you to understand how different factors influence this:
1. Category-Specific Minimums
Some products involve specialized high-speed machinery. To ensure the stability of the formula and the precision of the filling. Examples include, but are not limited to:
Sheet Masks: Automated folding and sealing machines require large rolls of film. To avoid excessive material waste, the MOQ typically starts from 10,000 to 20,000 pieces.
Monodose/Ampoules: Due to the specialized "Blow-Fill-Seal" or high-precision filling technology, these items usually require a minimum run to maintain machine calibration and sterility.
These are just examples. Please consult our team for the specific MOQ of your desired product category.
2. The Role of Packaging (The True Driver)
Your choice of packaging is often the most significant factor in determining the final MOQ.
Standard/Stock Components: If you select from our pre-verified inventory of bottles, jars, or tubes, we can easily maintain the 3,000-unit limit.
Custom Tooling & Unique Shapes: If you require a unique bottle shape exclusive to your brand, packaging suppliers usually demand 10,000+ units to justify the cost of creating a new mold.
Special Finishing: Techniques like silk-screening, UV coating, hot stamping, or custom color-spraying involve "machine setup waste." Using multiple processes on a small batch significantly increases the unit cost, so higher quantities are often recommended for better ROI.
3. Secondary Packaging (Boxes & Sets)
Adding an extra layer of branding often affects the MOQ:
Standard Unit Cartons: To achieve high-quality offset printing and precise die-cutting, box suppliers typically have an MOQ of 3,000 units.
Premium Gift Sets: Complex structures or manual assembly products may vary.
"We are not here to set barriers; we are here to help you cross them."
If you are a startup with limited initial volume, We suggests starting with Standard Components + High-Quality Labels/Screen Printing. This allows you to hit the 3,000-unit mark while keeping your brand looking premium. As your brand scales, we can transition to custom-molded packaging together.
